A new customer touchpoint

A digital product passport (DPP) is a product-level digital record that contains information about a product's materials, origin, environmental impact, and end-of-life options. Consumers access it by scanning a QR code on the product label or packaging.

The EU's Ecodesign for Sustainable Products Regulation (ESPR) was adopted in 2024. Textile-specific requirements are expected to be adopted in 2027, with an 18-month transition period, meaning brands selling in the EU should be ready by 2028-2029.

A DPP typically includes material composition by weight, country of origin and manufacturing location, carbon footprint per unit (in kg CO₂e), care and repair instructions, recyclability and end-of-life guidance, and relevant certifications or compliance data.

Any brand selling products in the EU market must comply, regardless of where the company is headquartered or where the products are manufactured. This includes non-EU brands exporting to European retailers.

A product label shows static, limited information like size and wash instructions. A digital product passport is a living digital record that can include supply chain data, environmental scores, certifications, care guides, and even resale or recycling options, all accessible via a scannable QR code.

By scanning a QR code printed on the product's care label, hangtag, or packaging. The QR code links to a branded web page showing the product's full passport. No app download required.

You can get started with as little as a product category and basic material info. For a more detailed passport, add supplier locations, weights, and certifications. Avelero's ML model predicts your environmental footprint and flags any missing data automatically.

With Avelero, yes. You can customize the layout, colors, typography, and content sections of your passport to match your brand identity. Every passport is an extension of your brand, not a generic compliance page.

Costs vary by provider and the number of SKUs you need to cover. Avelero offers plans designed for brands of all sizes, from emerging labels to enterprise catalogs.

The regulation originates in the EU, but its impact is global. Any company selling into the EU must comply. Additionally, similar regulations are emerging in the UK, France (AGEC/Anti-Waste Law), and other markets, making DPP adoption a future-proof investment regardless of where you sell.